Here’s what I experienced with one of the CD-R King stores in Cebu, I’m talking about the SM Cebu City branch. A few weeks ago I walked in the store and grabbed a priority number. I headed towards the CD/DVD section. At that time we were all packed and squashed inside the store. I had a hard time moving around and I can clearly remember repeating the usual phrase,”Excuse Me” a number of times. I reached the “desk” and I noticed that there were only a few more numbers before mine. So I patiently waited for ten minutes. Once my number was called I gladly gave my priority number to the sales girl, only to find out that my number was from the second batch. Wait, there are two batches? They told me I had to wait for the first batch to end. In other words I had to wait for an additional one hundred priority numbers before mine would be called. Why in the world would you make a customer wait so long?
As a dissatisfied customer I complained to these group of “ya-ya” (typical Filipino term for sloppy) sales girls. Of course when I usually converse, I use my mother tongue, English (I can barely speak Cebuano dialect). Can you imagine that one of the sales girls questioned me asking why I was speaking English (What they didn’t know was that I can grasp a little bit of Cebuano, so I understood what she said). With that, I threw my priority number on the “desk” and left the store.
To summarize things up:
- CD-R King has poor management skills
- They employee uneducated store personnel – Disrespectful, rude and impolite
- Long lines at all CD-R King Stores, thus, making the customer wait (Business 101 – Never let the customer wait)